The Eurocentric beauty standards have long prioritized straight or wavy hair as the epitome of beauty. We’ve seen this throughout history, but we can no longer turn a blind eye to its persistence in today’s society. The preference for straighter hair has led to the marginalization and stigmatization of individuals with curly and coily hair, causing them to feel pressured to conform to these Eurocentric ideals.

Within the textured hair community, we see that the unique hair texture, coily, often described as kinky or nappy hair, faces the most stigma. Delving deeper into this issue, it becomes evident that black women are most affected. This has created a sense for them that they must hide their natural coils in order to be seen and to achieve greater success. This would put a lot of pressure on their hair, damaging it and leading them to seek ways to hide it, leaving a feeling of never being enough.

At ndaki, we aim to shift this narrative and show the reality of having textured hair. That’s why we’ve created a community where we can share, inspire, and educate everyone on all the ways texture can be beautiful. In doing so, we hope to boost the self-esteem of people with textured hair, empowering them to embrace and showcase their curls and coils.